What is Page Rank, and How is it Determined?


Page Rank is the measure of how important a page is within a website.

00:04 What is Page Rank?
00:30 How Does Page Rank Work?
01:11 What Factors Determine Page Rank?

It’s a number between 1 and 10 that Google gives to a page based on the number of links pointing to it as well as its content quality.

This number can be used as a benchmark for how much power you have over your own website. If you want to increase your Page Rank, you’d need more people linking to your site and higher-quality content on your site.

In order to better understand why PR is so important for SEO, let’s look at how Google works. When you search for something on Google, it returns a list of links associated with your search terms, along with an overall page rank for each page. This makes it easier for users to quickly sort through all of the content on the web and find what they need, and it helps them determine which pages are trustworthy or not.

The higher your page rank, then, the more likely people will click through to your site when searching for specific keywords because they’ll see that other websites have already linked there. It also means that you’ll be more visible in Google’s “organic” results.

The factors that affect page rank include the number of incoming links, the amount of content on the page, and how many other pages link to it.

Incoming links are important because Google wants to make sure that the sites it indexes don’t just contain spam. If a site is linking to you and saying “this is a great site,” then Google’s going to look at what you’re doing and say, “okay, maybe they’re right.”

The number of pages on your site is also important because Google wants to make sure that you aren’t trying to game the system by putting a lot of duplicate content on your site just to increase your page rank. So, it looks for things like: are there a lot of pages with duplicate content? Is there one page with all of this information? Are there many individual pages that each have their own unique information?

Finally, we have link popularity, which is essentially how many other websites are linking back to yours. This is probably the most important factor in determining your page rank because it gives Google an idea about how much traffic you’re getting from other sites.

Before you can start boosting your page rank, you first need to understand what it is and how it works!
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