YouTube is a great platform for conducting SEO because it has the ability to reach an audience that no other platform can match. The site is used by more than one billion people every month, making it the second most popular social media site after Facebook. Furthermore, nearly half of all internet users have at least once searched for something on YouTube. Also, the number of hours spent watching videos on YouTube continues to grow exponentially every year. This means that if you have a video on your channel then you will be able to reach an enormous amount of people who are willing and ready to watch your content.
00:03 What Makes YouTube Great for SEO?
00:41 YouTube is a Good Platform for SEO Because it’s Free
01:08 YouTube Also Allows the Use of Video Content
01:46 Lastly, YouTube Focuses on and Places Importance on User-Generated Content
The main thing that makes YouTube a really good platform to use for SEO is because it’s free. You don’t have to spend any money on recording equipment or editing software, just your time. The only thing you need is a smartphone or an inexpensive camera like a GoPro or Flip camera. This makes the payoff for using the platform so valuable because you can potentially reach a large audience without having to spend a huge sum of money.
Another thing that makes YouTube a great platform for conducting SEO is that the platform also allows for the use of video content in order to increase the number of views that your videos receive. In addition, YouTube is one of the most popular websites in existence, so if you are able to rank highly on YouTube’s search results page, you will be able to attract more viewers than other forms of online marketing. This means that if you spend time creating relevant content that relates to your business’s target audience and keywords, then it will likely earn you more traffic than any other type of online marketing method would have been able to do.
Lastly, YouTube is all about user-generated content (UGC). The people who make videos on the platform are real people who want to share their experiences with others. This means that when you use YouTube as part of your marketing strategy, you’ll be able to connect with potential customers in ways that other platforms just can’t offer! Furthermore, because UGC videos tend to be more authentic than paid advertisements, they’re also more effective.
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