What Mistakes to Avoid When Doing a Backlink Audit
00:04 What Mistakes to Avoid When Doing a Backlink Audit
00:16 Different Mistakes to Avoid When Doing a Backlink Audit
A backlink audit is a great way to improve your site’s rankings. However, before you run out and start checking the links on your pages, there are a few mistakes that you should avoid.
The first is to assume that the number of links is what matters. While the number of links does have some weight in the algorithm, the quality of those links is much more important. If you have a lot of low-quality links, then your site will likely not rank well even if you have a large number of high-quality links.
Next, avoid not checking all of your backlinks at once. This can be very time-consuming if you are working with a large site, so it’s best to do it in batches. Do one group at a time, such as all your blog posts and then go back later and do another group, such as all your product pages. This will help keep the process manageable while still ensuring that all of the links are checked properly.
Also, don’t forget about Google’s Disavow Tool! If there are any bad links that are causing problems for your site’s rankings, such as malware or any other broken link, then using this tool can help get rid of them automatically without having to manually remove them yourself
Don’t just look at one page on your site at a time. If there are problems with one page, they might be on other pages too! Look at every page on your site as part of the audit. That way, you can find where there are issues and fix them.
Despite that, don’t try to do everything all at once! Start small and work your way through the process slowly and methodically so you can learn from each step along the way. Additionally, taking your time lessens the chances of making mistakes.
Sixth, don’t think that every link is going to be good for your site, some will be bad and some will be neutral. You’ll want to focus on finding out which ones are good and which ones aren’t.
Finally, don’t just look at external links. You also need to check internal links as well. These are links within your own site, and you should check these because sometimes, these get broken or changed over time. This could cause some pages to lose their ranking even though they shouldn’t have!
Remember to regularly audit your links to see whether or not your SEO strategies are working the way they should!
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