What Not to Do When Doing Social Media Marketing
00:04 What Not to Do When Doing Social Media Marketing
00:32 Six Mistakes to Avoid When Doing Social Media Marketing
Social media marketing is an important part of your overall online presence. It can help you reach new audiences, get more followers, and grow your brand’s reputation.
While social media marketing has many benefits, it also carries some risks that could negatively affect your SEO. In this video, we’ll discuss some of the most common mistakes to avoid when doing social media marketing in order to boost your SEO.
First, don’t forget that social media is all about engagement. People have the ability to share content they like with their friends and followers, so you should work hard to create something of value and find ways to engage with your audience.
Next, make sure that you post consistently and regularly, at least once a day. People will not follow your page if they don’t know when you’ll be posting new content, so it’s important that you let them know when they can expect updates.
Thirdly, remember that social media is still an active space where people talk back to each other. So, make sure you respond! If someone comments on one of your posts or shares it with their friends and family members, respond quickly, ideally within 24 hours. That way, they know that their comment was read by someone who cares enough about what they have to say to respond in kind.
Also, when using social media and doing social media marketing, don’t just post content that contains keywords without any thought to its quality. Your followers will see right through this, and it will hurt your brand’s reputation.
What’s more, don’t just post about what you’re selling every day or even several times a day. You can do this occasionally for promotional purposes, but if it becomes the core of your content strategy, people will tune out. Remember, when it comes to social media marketing, or any form of marketing, for that matter—you’re better off not sounding too sales-y. If you can’t help but talk about anything but your products, do so in an informative and engaging manner.
Finally, don’t post only about yourself. That’s boring! Instead, make sure that at least half of your posts are about other people or brands that are relevant to your business or industry. That way, you can build relationships with those entities, and you can eventually collaborate with them in the future.
Begin reaching and targeting more potential customers for your business!
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