What Not To Do When Using Facebook For Link Building

Contents

Facebook is a great place to build backlinks, but it’s also easy to get in trouble if you’re not careful. Here are some practices to avoid when it comes to Facebook backlinks.

Chapters
00:05 Be Careful When Building Backlinks Using Facebook
00:16 What To Avoid When Building Links on Facebook

Don’t post links in the comments section of other people’s posts. This is a violation of Facebook’s terms of service and will get your page suspended if they find out about it.

Don’t post links on personal profiles. The same rules apply here as they do with business pages, so don’t do it! If a friend asks you to share something with their profile, send them a message and ask them directly instead.

Don’t share content from other websites unless you’ve checked with their marketing team first, if applicable. If you share content without permission from the original source, you could be held liable for copyright infringement

Don’t use the same content on multiple sites. You should be original with your content and make sure it’s not copied and pasted from other places.

Don’t promote your business or product directly on other people’s pages or groups without their permission. This can get you in trouble with both Facebook and Google.

Don’t ask for a link in exchange for a link. This is called “link trading” and it’s against Google’s guidelines for good SEO practices; it’s also against Facebook’s terms of service.

Don’t go overboard with links. Make sure to only include one link per post or comment that you make on someone else’s page or group, and only do this once every couple of months.

Lastly, don’t cheat Facebook’s and Google’s systems. Don’t buy backlinks on Facebook; don’t pay for them; don’t use software that automatically creates links for you; lastly, don’t use software that automatically posts and shares content on your behalf. These are all considered black-hat techniques and will only cause your site to get penalized by Google, leading your rankings to greatly suffer.

Be sure to avoid these common mistakes when using Facebook for link building!
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