In today’s day and age, video marketing is a must-do for any business. However, with so many options out there, it can be hard to know where to start. Conducting a video marketing campaign is not always easy. You need to be creative, you need to be engaging, and you need to be consistent. However, there are some things that you should avoid at all costs. With that, here are some things to avoid when conducting your next video marketing campaign.
00:03 What to Avoid When Conducting Video Marketing
00:36 Don’t Use too Many Colors in Your Video
00:52 Don’t Rely Heavily on Subtitles
01:27 Don’t Be Boring
01:46 Have Multiple Videos Planned Out
02:07 Don’t Use too Many Images at Once
02:22 Don’t Focus on the Wrong Topics
To begin, don’t use too many colors in your videos, two or three is best. It’s really easy to get carried away with color, but if you go overboard, it can be distracting and turn people off from watching the rest of your video.
Next, don’t rely heavily on subtitles in your videos unless they’re absolutely necessary. If people have trouble hearing something or understanding your message, they’ll probably just stop watching rather than pause the video and read something that could potentially be distracting or annoying. Also, don’t talk too fast. If your viewer can’t understand what you say, they won’t be able to enjoy your content or learn from it. Make sure that you have clear audio and visuals, and slow down if needed.
Another thing to keep in mind when conducting video marketing is don’t be boring! Keep it short but sweet! Don’t overdo it on the talking points or you’ll lose interest fast. Keep it simple and stick to a script if possible, but don’t sound like a robot.
The fourth thing you should avoid is putting all your eggs in one basket! What we mean by this is that you should have multiple videos planned out for different times of the year and different events happening in the news cycle that relates back to your industry, product, or service, such as Black Friday shopping deals.
Fifth, don’t use too many words or images at once. It’s important for viewers to be able to see what you’re talking about and follow along with your message without getting overwhelmed by too much information at once. Keep it simple!
Lastly, don’t focus on the wrong topics. If there are any topics that don’t align with your company’s values or mission statement, then don’t include them in your video marketing campaign. This is especially true even if those topics are highly popular right now!
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