White-Hat Link Building Provides More Value for the Consumer
00:04 White-Hat Link Building Provides More Value for the Consumer
00:19 How and Why White-Hat Link Building Provides More Value for Your Consumers
In the world of SEO, there are two basic kinds of link-building: white-hat and black-hat.
White-hat building is the kind that follows search engine guidelines and best practices, while black hat involves techniques that don’t follow those rules.
The difference between the two is that white-hat building provides more value for consumers because it’s done in a way that doesn’t violate Google’s terms of service. In other words, the links you get from white-hat building are going to be more useful than those you get from black hat methods.
To understand why this is important, let’s look at an example. Let’s say two people have a website about dog training. One person builds her links by getting friends to put links on their websites. Another person creates a blog post about how to train your dog using clicker training, then emails relevant websites, asking them to link to it from their blogs or other pages on their website. The second person’s links will likely be more valuable because they’re related to dog training, and therefore more relevant, while those in the first example weren’t so much related to dogs. They were just random people linking out because they knew each other.
Moving forward, if you’re a business owner, you know how difficult it can be to build trust with your customers. Your company is competing with hundreds of others for their attention and money. Well, one great way to build that trust is through white-hat link building.
White-hat link building helps build trust by providing real value to your potential clients by giving them the information they need, not by stuffing keywords into articles. When you use this method, you’re building links that are naturally found by Google’s algorithm, links that will help your site rise in rankings and drive traffic back to your website!
When you create content that’s truly valuable, people will naturally want to share it with others. This means that when you’re building links, you’re doing it for the right reason, to help people. You’re not trying to trick Google into thinking your site is more important than it really is, which would be considered black-hat.
In other words, when you build links for your website with white-hat practices, you’re creating value for consumers. And if your site provides value for consumers, then they’ll want to share it with their friends and family!
Grow your business without fear of repercussions through white-hat link building!
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