White Label SEO – What It Is & How To Use It

What Is White Label SEO?

It is when a business uses their own name instead of the business that actually carried out the work. There are many White Label SEO providers out there, and if you are going to use one, you need to make sure that they have been tested and proven before you use their service.

White Label SEO - What It Is & How To Use It 1

White Label SEO is great for an online business or digital marketing agency because it is inexpensive and will allow them to offer digital marketing services that they may not have the personnel, time or knowledge to do themselves such as; engine optimization services, keyword tracking, SEO Audits or link building.

The whole process will be done for you by the white label service company, and you can concentrate on your core competencies such as; Content Marketing or overall planning of SEO strategy.


You will always be the one who interfaces with the client, which as we know can take up a lot of time. So this allows you to focus on customer acquisition and building strong client relationships.

A white label agency can specialize on their particular skill and become an SEO expert rather than trying to cover a wide range of different digital marketing solutions. That white label company can focus its entire team on just one area of Search Engine Optimization when putting together SEO campaigns.

White Label SEO - What It Is & How To Use It 2

LinkDaddy is a classic example of a business that provides White Label SEO Services. All our link building packages, providing quality external links as well as our SEO packages can be provided as white-label partnerships. Our white label partners get the benefit of our in house team doing all the backlinking for their SEO clients while they can focus on growing their client base.

White label SEO reselling is effectively what the SEO companies provide. They are able to resell our backlink building services as their own to their customer base. This enables them to provide campaign fulfillment without having to do all the work. Our team of experts carries out the link building service and the agency owners or their consultants can take the credit.

Enables Agencies To Grow

White label solutions enable our SEO partners to provide digital services on a much larger scale than would otherwise be possible. Many agency success stories have come from white label sales. Where a design agency or digital marketing company have been able to grow on the back of the service offerings actually provided by the White Label SEO Agency.

Some White Label Case Studies have shown that a talented sales or marketing team can prosper by using a full-service white label provider where they do not actually provide any of the range of services that they sell to their clients. They are an SEO Reseller.

The range of services that can be provided is very comprehensive:

What MakesA Good Backlink?

However, not every provider offers you the same quality service. So it is up to you to test the provider to see what they offer and see if they have what you are looking for. The SEO reseller reputation is at stake.

If you are going to use a White Label SEO Firm, you want to see their track record of happy agency partners and you need to know that they will provide you with quality service because they are getting paid to do it. You will need to answer to the client if the client experience is less than excellent.

White Label SEO - What It Is & How To Use It 3

The White Label SEO providers are the ones who have taken the time to gain experience in using the services that you would need to promote effectively. If you are going to choose a White Label provider, then you should find one that has a high standard and one that has a company culture that you feel comfortable working with.

If you are in a highly competitive industry online, then you need to take every advantage that you can get, and using White Label services is one of the easiest ways to do that. It may cost a little bit more, but if you are competing against other agencies who don’t use these services, it is definitely worth it.

Pros & Cons - Be Aware

Just like any other business, white label services come with a range of pros and cons.

The biggest advantage to my mind is allowing everyone to focus on their core skills. Whether that be putting together a digital marketing strategy for your agency client, or a social media campaign or working on SEO Plans to maximize your client’s search rankings, everyone gets to work on what they are best at.

White Label SEO - What It Is & How To Use It 4

Thousands of agency clients get to benefit from this too. They get access to a team of SEO experts. Whatever types of clients our White Label SEO Partners take on, business clients all want the same thing. Through effective client engagement comes great client satisfaction. They will be happy clients if they know their SEO team is going to reach their agreed campaign goals. They just want access to quality SEO services on a consistent basis.

Digital agencies have a lot to cover and we know from the White Label SEO Partners that we work with, how much they value being able to pass on the backlinking responsibilities to us here at LinkDaddy.

White Label SEO - What It Is & How To Use It 5

They can use that extra time they’ve just gained back to focus on discovering competitive keywords, putting together an effective Off-site SEO strategy, or planning online marketing campaigns that will help their clients accrue deeper insights in to how to put together their own custom plans.

White label SEO packages are a great benefit for business owners looking to expand and grow their digital marketing firms. Being able to take on the type of client that they couldn’t look after on their own combined with the increased numbers of new clients they can now handle, are 2 great benefits of white label SEO outsourcing for small to medium sized SEO agencies.

The success story comes when they find a great out of house solution and form a strategic partnership with a white label marketing agency. Here at LinkDaddy we would love to give you more information on our white label programs, covering backlink building and SEO. Just reach out and contact us with your agency email address to get the ball rolling. Click here for more details.

Get more stuff

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Thank you for subscribing.

Something went wrong.