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It is vital that you determine whether or not they are currently working with your competitors. If they are, then you will be paying more than you should be, and/or getting fewer services each month. You also want to know how any conflicts of interest would be handled.
By having other clients in your industry, it can show that the agency knows what works and what doesn’t work in that industry. They may have a good network of resources for your industry as well.
It’s important to ask as these agencies often have large client bases with many competing companies. If the agency is working for your competition, you could be getting less than you should.
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