Why Do Local SEO in the First Place?
Chapters
00:03 Why Do Local SEO in the First Place?
00:13 What is Local SEO and What is its Purpose?
01:43 Different Benefits of Doing Local SEO
Local SEO has a lot of overlap with traditional SEO, but it also has some unique features that make it particularly relevant for local businesses.
The primary benefit of local SEO is that it can help you get found by customers who are looking for local businesses near them. This can be extremely important if your business relies on repeat clients or word-of-mouth recommendations to drive growth. In fact, over 80% of consumers use online reviews when deciding where to spend their money.
Another great thing about local SEO is that it’s achievable! Many people think that they need to hire an expensive agency to get started with SEO, but this isn’t true at all. There are plenty of affordable tools available online that will let you set up your own SEO campaign quickly and easily.
Local SEO is also known as “geo-targeting,” and it involves optimizing your website for Google Maps and other local search engines. It’s a great way to attract customers who are looking for services or products in your area, and there are many different ways that you can use local SEO to your advantage.
On the other hand, local SEO isn’t something you should necessarily implement if you’re not in a town or city with a lot of competition. For example, if you have a family-owned restaurant in a tiny town of 100 people and only one other restaurant nearby, there’s probably not much point in trying to rank well on Google Maps or Yelp. However, if you’re running a chain of restaurants or an office supply store, then it makes sense to do some work on local SEO.
Moving forward, here are some of the ways that local SEO can help your business:
Boost your customer base. Local SEO helps you connect with customers in your area and get them to come to your business.
Increase customer loyalty. The more customers you have in your area, the more likely they are to return and spend more money with you!
Attract new customers with low-cost advertising. Local SEO is a great way to advertise since it’s cheaper than other forms of advertising, but it’s still effective!
Build trust with potential customers by showing off your expertise in your field or industry by including reviews from past clients on your website.
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