Before we tackle the question "Why Is Google My Business So Important", lets take some time to explain what Google My Business is.
What Is Google My Business?
Google My Business is provided by Google, free of charge, to help company and business owners grow and maintain an effective presence online. It allows you to take advantage of Google's suite of websites including; Google maps, local search, mobile search and the big granddaddy of them all Google search.
How Does Google Business Work?
It's extremely well thought out and put together and enables a business to get all of its relevant facts and contact points in front of a potential audience quickly and without fuss. Your business name, your business description, your physical location, your physical address, your business phone number, your email address, your business hours, the services or product that you supply, the areas that you cover and just about every other important piece of information that anybody could want to find, is included in your GMB listing.
Why Is Google My Business So Important?
Why You Need A Google My Business Listing
Google My Business helps your SEO but it is the more practical elements of having an optimized profile with all your contact details in front of so many potential customers that shouldn't be missed. According to Google, 46% of all searches are local searches and it is in local searches that Google My Business really excels.
Why Does Google My Business Matter?
In addition to all of the above, one major element that Google My Business helps to promote are customer reviews. It's hard to overestimate the power of online reviews and the impact that they can have on your Google rankings. This is such an important factor when people are searching online to find a business to help them. Being able to see the rating other people have left and read through their reviews, helps to make the whole online experience less worrying for potential customers.
Is Google My Business Good For SEO?
Why Is Google My Business So Attractive To Local Businesses?
I think personally that the answer to that question is pretty obvious when you review all the benefits and features that Google My Business offers. When you further take into consideration that we haven't covered all of the features and that everything is delivered by Google free of charge, it's easy to see why a GMB listing is a must have for any local business.
Is Google My Business Worth It?
What Are The Two Key Benefits Of Google My Business?