Why Link Building is More Important Than Content Creation

Contents

Content creation and link building are both essential components of SEO. However, what makes link building more important than content creation?

In a nutshell, it’s all about the search engines’ algorithms. The search engines’ algorithms are constantly changing to try to keep up with the latest trends on the internet. The way they do this is by looking at how often people are linking to websites, which then helps them determine whether or not a certain website deserves to rank higher in search results. You can’t just build links willy-nilly, though! You have to make sure that the sites linking back to yours are reputable sources of information and have a readership that aligns with your audience.

Chapters
00:04 Why Link Building is More Important Than Content Creation
00:17 It’s All About Search Engines’ Algorithms
00:53 The More Backlinks You Have, The Better
01:36 Build Links From High-Quality Sites to Rank Higher
02:01 Build Links to Attract New Traffic

Consider the following scenario: two websites are fighting for the same keyword: “yoga mats.” One site has 100 links from high-quality websites and one site has only 10 links from high-quality websites. When it comes down to it, which site do you think will rank higher? The answer is pretty obvious: the site with 100 links! This is why link building should be your Number 1 priority when trying to improve your website’s ranking in search results. Content creation might be important too, and it certainly isn’t something that should be overlooked, but it won’t have nearly as big of an impact as good old-fashioned link building.

When you create new content, it doesn’t have much value until it’s linked to other websites. When another site links to your website, search engines view this as a vote of confidence in your site’s quality. Therefore, if you want people to find your site through Google or Bing, you need to build links from high-quality sites so that they can help you rank higher in search results.

You can also use link building to attract new traffic to your website by offering bonuses or discounts to people who link back to your website on their own blog or webpage. For example, if someone wants to get discounts on products sold on Amazon and wants these discounts shared with their followers via social media platforms like Facebook or Twitter, then they might be willing to link back to Amazon from their own blog or webpage in return for those discounts being shared with their followers.

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