What is Search Engine Optimization? What should I know about SEO? These are all good questions and they should be answered before you go ahead and spend your money on an SEO consultant or commit to an SEO audit.
Many people are confused by the term "SEO". In fact, some of them are completely clueless when it comes to what SEO (search engine optimization) actually means.
So for clarity's sake, let us first define what SEO actually is. SEO stands for Search Engine Optimization. It is the process of increasing both the amount and quality of site traffic, through organic and unpaid search engines. Basically, SEO is all about placing your website in spots where it will be seen by as many search engines as possible, in order to get as much traffic as possible.
As you may know, search engines are the most used tools that anyone can use to reach potential customers, through organic searches, which in turn boosts their organic traffic. As such, they are considered to be very important.
Now that you have a clear understanding of what SEO is, the next question that you must answer is: why is SEO important? The simple answer to this question is because SEO increases your ranking in search engine results and therefore, the chances of getting more traffic.
So, if you want to rank high in search engines, you need to make sure that you do not only focus on building your website, but also ensure that you give it the necessary SEO so that users will have a better user experience.
Why You Need An SEO Audit
Before you start taking action to improve your SEO performance you need to review and take stock of where you are at the moment. SEO site audits are a great place to start and there are many companies online that offer an SEO audit service.
But to make sure that you know what will be happening during a search engine optimization audit, the rest of this article will cover the major points for you.
So an SEO audit is basically where somebody checks over your site looking for errors such as; broken links, duplicate content issues, in fact any error on your site that could lead to a poor user experience or harm your performance in the search engine results.
What Should I Do If I Get An SEO Audit Done?
If you are going to invest money and time in your business then you should know what you are getting yourself into. What do I get when I hire an SEO consultant? What should I look for in an SEO audit?
In order to measure the SEO success of your site you need to have a plan in place which gives you something to measure the performance of your website in the major search engines. If you haven't already put together a comprehensive marketing strategy then this will be a good time to talk to an SEO agency to help you do that.
Once you have a plan in place which should cover many of the factors that will affect your SEO performance such as knowing your keywords, structuring internal links to maximise any inbound links that you receive, an effective strategy for your content marketing; all things that you're going to need before you start a technical audit of the current state of your website which will measure your organic search performance.
The first thing that an SEO consultant will do before he starts working on your business site is to get an overview of your website and your business. What is the objective of the site? What do you want it to do for you?
Be clear on what you are expecting back from your website. Your search engine rankings which translate into traffic to your site will help you get more eyes on your services and products and as a business owner help you achieve one of your major business goals of increasing the profitability of your business.
What information am I going to need to provide the consultant before he begins his work? The preparation that you do before the start of a professional SEO audit will determine the success of that audit.
A successful SEO audit is going to cover many areas; a backlink audit, content audit, and an on page SEO audit. An effective SEO audit will look for further common issues in these areas as well as other areas such as the coding on your site and how it could affect your load time and therefore your performance in your favourite search engine. What is a technical SEO audit? A technical SEO audit would cover these extra areas.
A comprehensive audit help make sure that your website is in line with your digital marketing plan. Regular audits are advised to enable you to spot any critical issues that need to be addressed before they do any more damage.
Your customers are unlikely to let you know about any major issues that they find on the website although some may be kind enough to share a list of errors, you cannot rely on that happening.
What Should I Do If I Need To Update My Website?
You should remember that any changes or edits may affect the analysis that has already been completed. If you are adding lots of content on a regular basis make sure you have agreed a format that will ensure that the new content is based on a relevant keyword but avoids old mistakes such as keyword stuffing, grammatical errors and a variety of factors that could harm your performance in your favorite search engine.
An SEO audit will cover your link profile, looking at the quality of your external links to make sure that they do not damage your reputation and other ranking factors.
If you need help putting together an effective link building campaign then here at LinkDaddy we are currently offering a free trial of our backlink building services. Click here for more details.
Google Webmaster tools and Bing Webmaster tools will help you to stay on top of some aspects covered by routine SEO audits. But you need to be realistic about your own ability to analyse the results returned by these SEO tools and to use that information to make changes in line with your agreed SEO strategy.
Your web hosting company also needs to be looked at in terms of technical elements covered by your SEO website audit. If you experience server errors on a regular basis or slow load times then that will have a negative effect on your SEO performance.
In fact any error messages on your site will have a negative effect, as search engine algorithms are able now to look at so many more SEO factors to determine your position in a Google Search.
Frequently Asked Questions
Why You Need An SEO Audit?
In simplest terms, an SEO audit is important for identifying strengths, weaknesses and potentials of your website for long-term success. SEO Technical Audit: This SEO audit will help you identify the technical problems with your website that are restricting search engines to crawl through your site or understand content.
What Does An SEO Audit Do?
You can think of an SEO Audit as an evaluation of a website that grades the site for its ability to appear in search engine results pages (SERPs). Audits are completed by checking each step on your audit list and finding any issues that need to be repaired or improved to boost your page's search engine performance.
Is SEO Worth It?
While some traditional marketing methods may be becoming obsolete, SEO is here to stay in 2021. Whether you invested in SEO early or are just getting started, it can still be a major driver of traffic and leads to your website.
Why Is Website Auditing Important?
Website audits are an essential measure to improve the efficiency and visibility of a website. Audits improve Google search ranking while increasing site traffic and performance. A website audit presents a business with an exceptional opportunity for growth online.
Author: Tony Peacock
Founder & CEO of LinkDaddy®
Tony has been been providing backlink and seo services to clients all over the world since 2015. In 2020 he created a brand called LinkDaddy® and established an LLC in Miami, FL. Currently his blog network is in excess of 8 million blogs themed for 1000's of niches.
Click here to find out more about Tony.