Why Website Authority Matters in SEO
Chapters
00:03 The Relevance of Authority to SEO
00:32 Factors That Determine a Website’s Authority
SEO is all about authority. You see, SEO is the process of getting your site to rank higher in search results, and the best way to do that is by increasing your website’s authority.
Authority is kind of a nebulous term, but it’s essentially how much trust people put into your site. If people don’t trust your site, they won’t link to it or share it with their friends and family, which means Google will have a harder time ranking it highly in search results.
So, what makes a site have authority? Well, there are a few things that can contribute.
One contributing factor to the overall authority of your website is the age of the domain. Older domains tend to be more trusted than newer ones. This means that if you want to increase the authority of your site, and therefore it’s ranking, you’ll want to buy an existing domain name rather than creating one from scratch.
Another major contributing factor to your website’s authority is the number of external links pointing to it. The more other sites link back to yours, the more authoritative Google thinks you are. So, go out there and find some link bait!
The third factor that plays a huge role in how your website is seen as an authority by Google is the content you put out. The kind of content you publish can affect your website’s authority in a number of ways. For instance, if you’re publishing information on the same topic over and over again, then search engine algorithms will see that as spammy, and they’ll penalize your site for it. In contrast, if you’re publishing unique, high-quality content that is relevant to your audience, it will show up higher in the Google search results.
Moving forward, it’s important that Google sees your website as an authority in your industry or niche because it means that Google trusts you and the content you publish. If Google trusts you, then it’ll give your website a higher ranking on search results pages for keywords related to what you publish. That means more people will see your website, which increases traffic to your site.
In addition, when someone searches for information about something, They’d rather click on a page that’s written by a trustworthy source than something that seems like it was written by someone who’s just trying to sell them something.
Soar to the top of search engine results pages by boosting your website’s authority!
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