Why You Should Fix Your UX to Avoid Low Dwell Times
Chapters
00:04 Why You Should Fix Your UX to Avoid Low Dwell Times
00:33 Why Bad UX Reduces Dwell Time
00:56 Bad UX Causes High Bounce Rates
It’s clear that user experience is important. But why is bad user experience so harmful? The answer is that bad UX can cause low dwell time, which in turn can cause a high bounce rate.
Low dwell time means that users don’t spend much time on your site or app—they just take a quick peek and then go somewhere else. That can be dangerous for your business, because it means you’re losing out on potential customers.
There are many reasons why bad user experience can cause low dwell time, but here are some of the most common:
It’s hard to know what you want to do next.
You don’t have enough information to make a decision.
You’re confused by the design or layout of the site.
You don’t understand the call-to-action (CTA), or what you’re supposed to do next on the site.
High bounce rates mean that people are leaving your site almost as soon as they arrive. That’s another problem because people who leave almost immediately might never come back—and if they don’t come back to your site, they won’t buy anything!
Bad user experience (UX) can really affect the results of your campaigns. In fact, it’s one of the most significant factors that can hurt your dwell time and click-through rate.
But what are the reasons behind this? The answer is simple: bad UX means that users don’t find the content they’re looking for and get frustrated with the experience they have while they’re trying to find it. This frustration makes them bounce from the page and leave before seeing your ad. So how do you fix this problem? The answer is simple: improve your UX!
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