Why You Should Start Using Video for SEO
00:03 Why You Should Start Using Video for SEO
00:09 The Effectiveness of Video
01:47 Tips for Using Video for SEO
Today, we’re going to talk about why you should use video for SEO purposes.
Let’s face it, a video is a powerful tool. It can be used to entertain, inform, and educate. It’s also a great way to convey a message that would otherwise be difficult to get across in text. There’s another reason why you should consider using video for SEO purposes. It’s the future of content marketing.
According to HubSpot’s research from December 2018, 71% of people watch videos on their mobile devices while they’re on the go. So, if your content isn’t accompanied by videos, then you’re missing out on a huge chunk of your audience, as well as potential customers!
Video also has an enormous impact on how much time people spend on your website or blog post. According to Moz’s findings from 2017, “the correlation between longer dwell time and higher rankings is significant.” In other words, if you can hold someone’s attention for longer periods of time, especially through videos, then you’ll see better results from Google search results.
Search engines are looking for relevant, high-quality content. If you create videos that are relevant to your target audience and add them to pages with other relevant content, then you’re creating a better-quality site in the eyes of Google.
That’s why video is starting to become an essential part of any website’s SEO strategy. It helps you rank higher in search engines and drive more organic traffic to your site. It also gives you an opportunity to connect with your audience on a deeper level and build trust with them.
So, how do you use video for SEO purposes? Well, here are a couple of tips.
For starters, you can create videos that are short, informative, and entertaining. The shorter the video, the more likely it’ll rank well in search engines. Make sure that your content is relevant to your target audience, and make sure that it’s easy to understand. If a viewer has trouble understanding what your video is about after watching it once, they won’t come back again, and they won’t recommend your site either!
Secondly, make sure that each video has one main point or takeaway that viewers can take away from watching it. This is also called a “call-to-action.” This’ll help people find what they’re looking for when they visit your site later. This’ll also improve their overall experience.
Take SEO to the next level by incorporating videos into your strategy!
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