As we’ve mentioned, user engagement or engagement rate is one of the key factors that determine your video’s YouTube ranking. So, if you want to improve your YouTube video’s engagement rate, you need to pay attention to a few different things.
Chapters
00:04 YouTube Ranking: Improving Your Video’s Engagement
00:18 Keep Your Viewers Interested
00:39 Use Keywords in Titles, Tags, and Descriptions
00:54 Create Compelling Titles and Descriptions
01:11 Make Sure Your Video Has Good Production Value
01:39 Add a CTA to Your Video
01:56 Don’t Make Technical Errors
First of all, it’s important to keep your viewers interested. You can do this by offering something they want, whether it’s information on a topic they’re interested in or a product they want to buy. Make sure it’s relevant, though. If you’re talking about how to make slime, don’t suddenly veer off into how much you love puppies or what your favorite color is.
In order to boost your video’s engagement, make sure you’re using the right keywords in your title, tags, and description. You want to make sure that people who are looking for the kind of content you’re providing will find it when they search for those keywords on YouTube.
Next, apart from including keywords, make it a point to create compelling titles and descriptions for each of your videos. You want to make them short and sweet so they catch the eye of potential viewers. This will also help them understand what they’re going to learn from watching your video.
Thirdly, make sure your video has good production value! If you want your audience to really engage with your video, the quality of your video should be high enough. That way, viewers won’t only watch it but also share it with others because they think it’s interesting, funny, or helpful in some way. If your video isn’t clear or looks like a film straight from the 80s, then people won’t bother watching it in the first place, and they won’t be able to share it with their friends either.
It’s also good practice to use a call to action, or a CTA, at the end of your video. The CTA should be something that clearly states what action viewers should take next. If possible, make this an easy step, such as “click here” or “sign up”.
Finally, make sure that there are no technical errors in your video! If there are glitches or other issues with the way the image looks when playing back on a computer screen, or even just on mobile devices, people will notice immediately. This can be the reason why people will just opt to skip over your video altogether.
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