One of the most effective ways to improve your video’s YouTube ranking is by making sure that it’s relevant.
00:04 YouTube Ranking: Make Your Video Relevant
00:18 Make Sure Your Video Has a Clear Goal
00:35 Consider the Content of Your Video
00:58 Consider How You’ll Present Yourself
01:19 Make Sure Your Video is Timely
01:39 Cover Relevant Topics
With that, there are a couple of things that you can do to make sure your video is relevant to your target audience.
Before you can proceed to making a video, however, you should make sure that your video has a clear goal. What do you want viewers to take away from watching it? Is there an action or thought you’d like them to have? If so, what kind of action or thought?
Next, consider the content of your video. What are some ways that you can create an engaging story or experience for your audience? Are there any funny anecdotes or stories about how the product was developed? Are there any cool facts about how it works? Or maybe there’s a historical context to what makes your product special.
Then, consider how you’ll present yourself and the brand in the video itself. How do people feel when they see you talking about your product on camera? Do they trust you? Do they feel like they know who you are as a person and what makes your brand special? Can they relate to what’s being said in some way?
Moving forward, one of the best ways to make sure that your video is relevant is to make sure it’s timely. If you’re going to create a video about how to use a new app, make sure the app has been released and is popular in the market. This way, people will be searching for information about your topic and can find your video when they do.
Another way to make sure your videos are relevant is by ensuring that they’re topical. If there’s a big news story happening in the world, you can cover it by creating a video about how it affects you as an individual or how it affects society as a whole. A good example of this would be if there was an earthquake in California last year; many people would have wanted to know what they should do if they were affected by it themselves or just wanted some general guidance on how they could help out others who were affected by it as well.
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