If you want to make sure that you’re doing everything you can to make your SEO efforts work, then you need to understand what YouTube ranking is and the role it plays in SEO.
00:05 YouTube Ranking: What Does YouTube Look at When Ranking Your Video?
00:29 What is YouTube Ranking?
00:50 How Does YouTube Ranking Work?
0:17 YouTube Considers User Engagement
01:36 YouTube Considers Watch Time
02:00 YouTube Considers Relevance
YouTube is the second most popular search engine in the world, behind Google. That’s a lot of eyeballs! If you want to get your content out there, it’s important to understand how YouTube ranks videos.
First, let’s talk about what “ranking” means in this context. When we say that YouTube ranks videos, we mean that it analyzes the data on all the videos on its platform and determines which ones are most relevant to what users are searching for. The more views and likes a video gets, the higher it will rank in search results.
The YouTube ranking algorithm is one of the ways that Google determines how high or low your video will appear on a search engine result page or SERP. It’s very similar to the way Google ranks websites. The higher up your video appears in these SERPs, the more likely someone searching for keywords related to your video will be able to find it in a timely manner.
So, what does YouTube’s algorithm look at when determining how your video should be ranked?
First, let’s talk about user engagement. This is one of the most important factors on YouTube and it refers to how much time people spend watching your video and interacting with it. It also takes into account how often people watch your video, how many times they share it, and how many comments they leave on it.
The second factor is watch time. This means that if someone watches your video for more than 30 seconds, it will increase your overall watch time and therefore increase your rankings and popularity as a result. This metric also allows YouTube’s algorithm to identify whether or not it should show your video to someone else who might be interested in learning more about what product or service you’re offering.
The last major factor that YouTube considers is relevance. Does your video contain keywords related to what people are searching for right now? If your video has been tagged with relevant keywords, it will be ranked higher than a video that isn’t. This is because Google sees relevance as a badge of worth or value.
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