When you’re doing YouTube SEO, it’s important to understand and know your audience.
00:05 YouTube SEO: How to Get to Know Your Audience
00:36 Make Sure Your Content is Accessible
00:57 Don’t Use Complicated Words or Jargon, and if You Do, be Sure to Explain Them
01:14 Don’t Overcomplicate Things in Your Video
01:28 Do Some Research on Your Audience
01:43 Ask Your Audience Directly for Input
01:59 Understand the Retention Rate of Your Videos
Before you start creating videos, think about what your audience wants to see. Are they looking for entertainment? Are they looking for information? Do they want how-to guides? What kind of content do they consume on a regular basis? If you can figure out what it is that your audience is looking for, that’s going to help you create content that will be relevant and engaging for them.
When it comes to making sure your content is accessible, there are some things that are just common sense. For instance, you have to make sure that the language you use in the video is accessible for the audience. This means that you shouldn’t use complex words or phrases that might be difficult for people who aren’t familiar with industry terms or jargon.
Also, if someone isn’t familiar with how something works, don’t assume they know! Make sure they have all the information they need before moving on to another topic so they don’t get lost or confused by something that seems basic but isn’t actually explained clearly enough.
Another way to make sure your content is accessible is by making sure it’s easy on the eyes. So, keep things simple! Don’t overcomplicate things with lots of animation effects or flashy text.
If you really want to know your audience, you should definitely begin by researching the type of content they like and sharing that with them. You can do this by looking through the comments on your videos or finding similar content on other channels.
Another way is by asking them directly. You can create a survey and ask questions about what they want to see from you in the future, or send out a questionnaire asking things like their age range and gender, as well as what types of videos they’d like to see more of in the future.
Finally, an important part of knowing your audience is understanding your video’s retention rate. Retention rate refers to how many people come back after watching one of your videos for another video by any channel member. It’s a good way of seeing which videos are really resonating with viewers so that you can make more like them in the future!
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