If you want to get the hang of YouTube SEO, you need to understand how you can guarantee that your video is relevant.
00:33 Think About Your Audience and Their Needs
00:56 Use Keyword Research Tools
01:14 Include the Keyword in Your Video’s Title
01:47 Include the Keyword Throughout the Content of the Video
02:11 Optimize for Mobile Devices
When making a video, you need to make sure it’s relevant to the keyword you’re trying to rank for. If your video isn’t relevant, it won’t be seen by Google. Therefore, it won’t be able to rank for anything. With that, here are tips to make sure your video’s relevant to the keyword you’re trying to rank for.
First, think about who your target audience is, and what your target audience wants. Are they looking for a product? Are they looking for a service? Do they need help with something specific? Then, look at the terms that come up in the search results for those topics. What do people type in when they’re looking for the information you have?
The best way to find out what people are searching for is with the use of a keyword research tool. You can use Google’s Keyword Planner or the Moz Keyword Tool. You can also use platforms like BuzzSumo or Ahrefs, which will allow you to see which keywords your competitors are ranking for.
Once you’ve got that down, try searching for videos on YouTube with those same keywords. What kind of videos show up? Do they have big views and likes? Do they have titles like “How To” or “10 Tips For”?
You want to make sure the video has a title, description, and tags that accurately describe what’s in it. For instance, if you’re ranking for a keyword like “how to cook spaghetti,” you’ll want to make sure your video contains information about how to cook spaghetti.
The next step is to make sure the content of your video is relevant to the keyword it’s ranking for. This means using keywords in your description and tags, as well as throughout the actual content of the video itself. You can also use anchor text links within your videos. These will help people find other relevant videos on YouTube or elsewhere on the web that are related to yours.
Finally, it’s also important that you optimize for mobile devices. Google prefers sites optimized for mobile devices over those that aren’t!
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