YouTube is a good platform to use for SEO because it’s one of the most popular websites in the world. YouTube has over 1 billion users, and more than 5 billion hours of video are watched on YouTube each month.
00:06 YouTube Has a Lot of Users
00:20 YouTube Has a Massive Database
01:00 Make Sure Your Video is Good
01:18 Make Sure Your Title and Tags are Correct
01:34 Make Sure Your Video is Relevant to the Search Term
01:45 Make Sure to Use Keywords in the Description
02:04 Add a CTA at the End of Your Video
YouTube also has a massive database of both text and video content, which can be used by search engines to crawl and index their pages. Additionally, YouTube has been pretty active in trying to improve their search engine rankings (SERP) by implementing things like the AMP protocol and other ways of improving their site speed.
So, if you want your videos to rank well on Google, then you should definitely add them to your strategy!
Now, if and when you’re trying to rank your YouTube videos highly in YouTube’s search results, it’s important to understand what makes a video popular. Here are some tips for making sure your video gets noticed:
Before anything else, make sure your video is good. I know that sounds obvious, but it’s true. If you’re just trying to rank high on YouTube because you want more views, then don’t bother. You need to have a video that’s interesting and engaging, with good audio and lighting.
Secondly, make sure you title and tag your videos correctly. You want to make it easy for viewers to find your content. If people don’t understand what they’re going to see after clicking on your video just by looking at the title, then you’re going to lose them right away.
Next, you have to make sure that your video is relevant to the search term. If it’s not, no amount of SEO will get your video to rank well in YouTube’s search results.
Use keywords in the description of your video. Include relevant keywords that people might search for when looking for information related to your topic. Make sure they’re not too spammy or repetitive. Make sure to just use enough so that people can find the content they want easily.
Lastly, create a call-to-action at the end of each video. Calls to action can take the form of asking people to subscribe or share the video with their friends and coworkers. Trust us, they’ll thank you later.
Start ranking your videos on the top search results on Youtube!
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