When you’re writing a description section for your YouTube video, it’s important to make sure that you’re following SEO best practices. This is because the search engine optimization of your description section will help people find your video when they search for related keywords on Google or other search engines.
00:05 YouTube SEO: How to Write an Engaging Description Section
00:45 Keep the Description Section is Concise
01:11 Use the Description Section to Entice Viewers
01:24 Write a Compelling Headline
01:40 Be Specific in Your Description Section
02:07 Include Links in Your Description Section
The description section of a YouTube video is an important part of the SEO game. If your content isn’t optimized for search engines, you’ll miss out on thousands of potential views. However, if you make it too long, you might end up losing viewers who are looking for something quick and easy. So, how do you strike the right balance?
First, make sure that your entire description contains no more than 15 sentences. That’s plenty of room to tell a story about your video and include keywords people are likely to search for. Remember, The description should be brief and easy to read, so make sure you use bullet points or short paragraphs instead of long sentences. This will make the section easier for viewers to digest at a glance.
It’s also a good idea to use the first 150 words to grab viewers’ attention and entice them to watch your video. Think about what words would make you want to click on a link and watch a video.
Next, write a compelling headline that will make people want to click play. Don’t just repeat what’s in the title of your video. This is where you have space to provide some valuable information or context that will help people understand what they’re about to watch.
Fourthly, you need to be specific. If you’re trying to sell something, be clear about what you’re selling and how much it costs, especially if your product is a one-off item. You don’t want people wasting time watching videos that aren’t relevant! For example, if you’re selling a product that has multiple colors available, include “Available in blue” in the description so people know that’s what they’re looking at when they see your video pop up on their screen!
Finally, it’s important that you include links to other videos or pages on your website in your description section. Links are important because they allow viewers to find more information about what they’re interested in or what you’re offering without having to leave the page. This will help with SEO, as Google likes links in descriptions!
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