One important factor in determining your video’s YouTube SEO score is its title.
Chapters
00:05 YouTube SEO Score: The Importance of a Video Title
00:18 What Constitutes a Relevant YouTube Video Title?
01:02 Create a Highly Relevant Title
01:19 Make Your Title Engaging
01:37 Include Keywords in Your Title
02:07 Make Your Title Brief and Descriptive
When it comes to ranking your YouTube videos high in search results, it’s important to have a relevant title.
A relevant title is one that reflects the content of the video. A good example of this would be, “How to Make a Banana Split.” If someone searches for “how to make banana split,” this video will appear at the top of the results and people will be able to watch it. However, if someone searches for “how to make a banana split without bananas,” this video won’t appear at all because its title doesn’t match what people are looking for.
If you want people to watch your videos and subscribe, then you need to make sure that your titles are relevant and descriptive.
With that, here are some ways to make sure your titles are as effective as they can be!
The best way to get viewers to click on your video is by creating a highly relevant title that describes what the video is about in just a few words. For example, a title like “How to Make Chocolate Cookies” would be better than “Making Chocolate Cookies”.
You also want to ensure that your video’s title is engaging by using action verbs like “watch”, “learn”, or “discover”. As with the previous example, something like “How to Make Chocolate Cookies” would be more engaging than something like “Making Chocolate Cookies.”
Thirdly, try to include some keywords in the title that are relevant but not spammy. You can use tools like Google Keyword Planner or TubeBuddy’s keyword tool to find out what terms people are searching for when they’re looking for videos like yours, then include those terms in your title without being spammy. For example, if your video is about how to make a cake, and someone searched for “how to make a cake,” that would make an excellent addition to your title!
Finally, make the title descriptive but brief. The title should describe what the video is about without being too long or wordy. So, try not to have more than 50 characters, including spaces. If you need more space than that, use subtitles instead!
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